feb 2, 2018

  1. Why Companies Spend So Much on Super Bowl Ads
    Thirty seconds of airtime now cost upwards of $5 million, but the game offers an unparalleled reach
    https://www.wsj.com/articles/why-companies-spend-so-much-on-super-bowl-ads-1517494733
  2. As of Thursday morning, there were more thanA two times as many male celebrities than female appearing in Super Bowl commercialsA (20 men compared with just eight women). There’s certainly fear among marketers to even seem controversial. But beyond that, we will be hard-pressed to see any sort of real change in depictions of women in advertising unless there’s a better balance among the people creating the ads.A http://adage.com/article/special-report-super-bowl/super-bowl-alert-men-men-including-steven-tyler-bud-knight/312197/

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