It all started last week during an interview with PepsiCo’sA C.E.O., when she suggested a female-focused chip was on its way:
“For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse?“
Why Target Female Consumers?
Money (est. $18 Trillion)
“Whether women are working or even if they are at home, we see that women drive 70 to 80% of all consumer purchases.”
Dhanusha Sivajee, XO Group Inc.
Feb 7, 2018sources