all quick reads

Current Events

Lady Doritos?

It all started last week during an interview with PepsiCo’sA C.E.O., when she suggested a female-focused chip was on its way:

For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse?

Listen to the Podcast

Current Events

Reaction Wasn’t Good

The controversy ended when Doritos recanted on Monday:


We already have Doritos for women a they’re called Doritos, and they’re loved by millions.”

@Doritos Tweet

Current Events

Why Target Female Consumers?

Money (est. $18 Trillion)

“Whether women are working or even if they are at home, we see that women drive 70 to 80% of all consumer purchases.”



Dhanusha Sivajee, XO Group Inc.

Current Events

No “Girl Chip”…But…

What female focused products are still on the market?

Pens

BIC For Her Fashion Retractable Ball Pen

Current Events

FEMALE-FOCUSED PRODUCTS STILL ON THE MARKET:

Earplugs

Howard Leight Super Leight Earplugs for Women

Current Events

FEMALE-FOCUSED PRODUCTS STILL ON THE MARKET:

Tools

Apollo Women Essential Tool Kit

Feb 7, 2018

sources

Current Events

Norovirus Strikes Olympics

Dozens Treated on Security Staff

  • 1200+ security personnel quarantined to rooms for testing.
  • South Korea sends in military to cover security “shortfalls.”
  • Food prep areas, food & water sources = tested

Current Events

Opening Ceremony: Thursday Feb 8 What is norovirus exactly?

view sources

Feb 6, 2018

sources

Current Events

Winter Olympics:
Coldest On Record?

  • Below-freezing conditions reportedly forced some athletes to walk out of Opening Ceremony rehearsals.
  • Expected to be coldest Olympics since 1994 (the coldest in history).
  • U.S. Athletes will wear heated clothes for Opening Ceremony.

Flip Card For More

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Current Events

“Electronic-Printed” Ink Heats Olympians

Opening Ceremony

  • Ink, stitched like an American flag inside Ralph Lauren designed parka/bomber jacket, links to battery pack.
  • Ink: Conducts heat, flexible, water-repellant.
  • 3 heat-levels controlled remotely by Olympian’s mobile phone.

Current Events

“It’s the most technologically advanced jacket ever produced.”



David Lauren, Chief Innovation Officer, Ralph Lauren Corp.

Click This Link For More Of His Interview

Current Events

Why Is It SO Cold?

Pyeongchang,
South Korea

  • Northeast city known for freezing winds: “biting” “severe” “Siberian” “brutal”
  • Olympics located half-mile above sea level.

Feb 6, 2018

sources

Current Events

Historic Stock Market Drop

Dow Down
1,175 pts or 4.6%
Mon Feb 5, 2018

Biggest point drop ever…but not biggest percentage drop in history.

Percentage Points Matter.

Flip For Why

Current Events

A 10% drop in stocks may signal a correction in a hot market. It also may signal something else. Check sources for more.

view sources

Feb 6, 2018

sources

Current Events

Kylie Jenner
Announces Birth

Flip For #SmartHER Take on This Headline

20-year-old reality star turned entrepreneur & youngest of Kardashian-Jenner klan, announced birth of her first child (a girl) on
Feb 1st.

Click For Video

Current Events

Interesting Fact

Average age of first-time mothers in America:
26.6 yrs old (CDC)

  • Since 2000, the average age of women having their first child has risen in every U.S. state.
  • Kylie is 20.5 yrs old.

Current Events

4 out of 10 babies born in U.S. to unmarried women (CDC)

  • The father of Kylie’s baby is her boyfriend, rapper and musician Travis Scott.

Click For An Example of Travis' Work

Current Events

Kylie’s estimate net worth = $41 million

  • She’s the youngest on Forbes’ rankings of 100 highest-paid celebrities.
  • In 2017, the median annual income for American women aged 20 – 24 was $26,416.

Current Events

‘I’m sorry for keeping you in the dark through all the assumptions. I understand you’re used to me bringing you along on all my journeys. my pregnancy was one I chose not to do in front of the world.’

Read Kylie's Instagram Post

Feb 5, 2018

sources

smarther news

“I want to be a pastor in a high school.”



Nick Foles, Phil Eagles QB & Super Bowl MVP on post-football career plans.

smarther news

Philadelphia Eagles Win Super Bowl

  • First Super Bowl win (58 yrs).
  • QB, Nick Foles, game MVP, started season as a back-up.
  • Defensive End, Chris Long, donated entire season’s paycheck to charity.
  • Center Jason Kelce, emotional post game, inspired by Calvin Coolidge quote (flip to see).

smarther news

‘Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.’

smarther news

Watch Eagles' emotional reaction to win & more:

view sources

Feb 5, 2018

sources

Current Events

New Unemployment Rate = 4.1%

New Number: New Year

  • Reflects January’s “employment situation”.
  • 200,000 jobs added.
  • 4.1% rate = same forA the last 4 months.

Current Events

“Employment continued to trend up in construction, food services and drinking places, health care, and manufacturing. “


Labor Department, Employment Situation Report, January 2018

Click For Full Report

Current Events

Important To Note: Hourly Earnings

  • Average hourly earnings rose by 9 cents to $26.74.
  • Over the last year, average hourly earnings rose 75 cents.
  • Hourly earnings matter because it *may* reflect better quality jobs; more confidence in economy.

Current Events

Consider This:

  • Good News: Unemployment Rate is low and wages are rising. Unemployment at 17-year-low.
  • Bad News: Some economist worry other indicators may show economy “overheating”.

Current Events

A Dog Receives Unemployment Benefits In Michigan - For Real. Flip For the Story.

view sources

Feb 2, 2018

sources

Current Events

Super Bowl Ads Hit New High

$5 million Buys 30 seconds

Current Events

Why is it so expensive?

One Word: Viewers

  • Football remains top viewed event in the nation.
  • The Super Bowl is followed by NFL championship games in total viewership.
  • The Academy Awards = the only non-football event to break into 5 most-viewed events in 2017.

Current Events

MeToo?

“As of Thursday morning, there were more thanA two times as many male celebrities than female appearing in Super Bowl commercials…”

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Ad Age

Current Events

“#BoringBowl”

What ‘Ad Age’ Has Entitled This Super Bowl

Multiple articles suggest companies playing “safe”.

Feb 2, 2018

sources

Current Events

“The Memo” Hypnotizing DC

  • Released & written by House Intelligence Committee by Republican majority.
  • Addresses findings related to investigation into Russia interference in 2016 elections.
  • IncludesA controversial classified info about surveillance by the FBI.

Current Events

“The Memo”: Why It Matters

  • Memo alleges the FBI used info from a person hired by the Democrat National Committee & Clinton campaign to obtain a warrant to secretly ‘spy’ on an Americans close to the Trump campaign (Carter Page).

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Current Events

“The Memo”: Why It Matters

  • The FBI did not disclose the source of their info (Christopher Steele) worked for the opposition research firm and was personally anti-Trump.

Current Events

Bottom Line Analysis

“The memo is not a “dud,” but while it confirms anti-trump bias at top of FBI/DOJ (which we already knew/suspected) not sure that makes it a “smoking gun” either.”



Tom Bevan, Real Clear Politics, Co-Founder & Publisher

Current Events

“The Memo”

Who Matters:

  • Chair of Intelligence Cmte: Devin NunesA (R-CA) released memo.
  • Ranking Member:A Adam Schiff (D-CA) says politics at play.
  • POTUS: Approved release of memo.

Current Events

The President Says

“The top Leadership and Investigators of the FBI and the Justice Department have politicized the sacred investigative process in favor of Democrats and against Republicans – something which would have been unthinkable just a short time ago. Rank & File are great people!”

@RealDonaldTrump

@RealDonaldTrump

Current Events

“…it’s clear that top officials used unverified information in a court document to fuel a counter-intelligence investigation during an American political campaign



Devin Nunes (R-CA) Chair of House Intelligence Cmte, Jan 31, 2018

Current Events

“The decision by Nunes to employ an obscure rule to release classified information for partisan political purposes crossed a dangerous line, and increases the risk of a constitutional crisis…”



Adam Schiff (D-CA) Ranking Democrat, House Intel Cmte, Jan 31, 2018 via @RepAdamSchiff

Current Events

What You Should Know: FBI

  • FBI statement:A A “grave concerns” about memo’s accuracy
  • Surveillance of Americans by the FBI is approved throughA FISA courts a similar to getting a warrant in aA classifiedA setting.
  • However, if you’re “spied” on by FBI, you would not be told.

Current Events

Here's The Memo & Other Links:

view sources

Feb 2, 2018

sources

Now You Know

Nunes & Schiff should step down from House Intell Cmte

“…the committee has become a partisan playground. That can and must change.”



Tom Rogan, Washington Examiner

Feb 2, 2018

sources

Current Events

Immigration Reform

What you should know:

During the State of the Union address, President Trump suggested allowing 1.8 million people who came into the country illegally with their parents a pathway to citizenship over a period of 12 years as part of broader immigration reform.

Current Events

“Four Pillars”: Potus Proposed Immigration Reform

  • Pathway to citizenship for *some* illegal immigrants aka “dreamers”.
  • Border Security (“The Wall”)
  • Ends Visa Lottery: Replaces With Merit Based System
  • Ends “Chain Migration” (extended families of immigrants receiving priority treatment).

Current Events

Words Matter

Notice Who Uses What Words…And When

“Illegal immigrants” or “Dreamers” or “Undocumented Workers” or “Undocumented” or “Illegal Aliens”

All these words can refer to same group of people.

Current Events

Debate Heats Up

“President Trump is proposing a very large-scale amnestyaa path to citizenship for 1.8 million illegal aliensathat his base will perceive as a betrayal.”



Heather MacDonald, Americans First City Journal

Current Events

More Heated Rhetoric

“The White House’s new proposal holds frightening consequences for the future of black and brown folks in America.”



Sadhana Singh, We Are Not Bargaining Chips Prospect.Org

Current Events

What's Next? TBD: Immigration Issue In The Hands of Congress

view sources

Feb 1, 2018

sources

smarther news

Michigan School Shut Down Due To Flu

  • Watervliet, Michigan (small town east of Chicago across Lake Michigan).
  • 33 of 93 students didn’t show up to school on Wednesday.
  • School closed Thursday/Friday.

Click HERE for Story

smarther news

“It has been a tough flu season so far this year. And while flu activity is beginning to go down in parts of the country, it remains high for most the U.S., with some areas still rising.”


Dr. Dan Jergian, CDC Conference Call, January 26, 2018

smarther news

Why “Flu Season”?

November – March

  • No one knows for sure.
  • Some believe flu virus travels better in cold, dry air: New Study.
  • Some disagree & say simply people are in closer contact with each other in the winter.

Flip For More

Feb 1, 2018

sources