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Ageless Beauty


New York’s hottest new model won’t be walking the runway during NY Fashion Week, but here’s why you should know about the 97-year-old style & fashion icon formerly known as the “First Lady of Fabric.”


Timeless Iris

  • 1950 – 1992: Founded & run a textile company w/ her husband
  • 1950s -1990s: Involved in 9¬†White House interior renovations.
  • 2005: Clothing & accessories featured at NYC’s MOMA
  • 2012: Face of MAC cosmetics
  • 2014: Documentary “Iris” released
  • 2018: Mattel released the Iris Apfel Barbie & she released her book, “Iris Apfel: Accidental Icon

“I’m a do-it-yourself girl. I never expected my life would take this turn so I never prepared for it… I don’t think a number should make any difference and make you stop working. I think retirement is a fate worse than death. I love to work, and love my work.”

Iris Apfel (97) to Women's Wear Daily on landing her first modeling agent, IMG.

Want more Iris in your life? You're not alone. She has 1.2M+ Instagram followers. Not enough Iris? Zara is currently selling a t-shirt with Iris' image and signature.

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Studying The Selfie




New research says we’re looking at sexy selfies all wrong.


Selfie Study

  • Researchers looked at social media posts in 183 countries.
  • Results: More “sexy selfies” come from places, like U.S., where women have more opportunities.
  • Why? Researchers say areas with greater upward mobility often have higher income inequality.
  • Analysis:A Sexy selfies “sell”; reflect desire to climb in social status.

aSo, when a young woman adjusts her bikini provocatively with her phone at the ready, donat think of her as vacuous or as a victim. Think of her as a strategic player in a complex social and evolutionary game. Sheas out to maximise her lot in life, just like everyone.a

Dr Khandis Blake, lead author, UNSW Scienceas School of Biological, Earth and Environmental Sciences

What Do Men
Have To Do With It?

Not as much as you might think.

Study: Women post more sexy selfies in countries with less gender discrimination.

Researchers: sexy selfies play to primitive instincts of women to compete with other women,A for higher status, and finding a mate.


"In evolutionary terms, these kinds of behaviors are completely rational, even adaptive. The basic idea is that the way people compete for mates, and the things they do to put themselves at the top of the hierarchy are really important." Read more about the study here:

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120-year-old Asian beauty secret revealed in the U.S.

But what is “essence” – and why do some think it’s even more important than moisturizer?


What is Essence?

  • A watery fluid that’s a hybrid of toner & serum, serves as a hydrating layer.
  • Applied to a clean face.
  • Believers say it primes your skin for moisturizer and better absorbs serums and creams.
  • Used both in morning & evening skin care routines.

Well, Why Am I Just Hearing About It?

Essence is an essential skin care product in Japan & South Korea. ItA came to America 7 years ago, but only recently caught on.

Beauty experts say it’s taken time to change mindsets.A Americans tend to strip their skin (i.e. feel the burn to make sure it’s working), a watery solution may feel like a waste.



Skincare industry = BIG $$

An American woman will spend an est. $300,000 on skincare during her lifetime (creams, makeup etc.), according to one recent poll.

That comes to roughly $8 A DAY.


Look for low alcohol content and focus on active ingredients to get the most bang for your buck. Check out the 10-step beauty routine used in Asia on our sources page.

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Works For Wrinkles..

Could Botox Stop The Opioid Epidemic?



New study shows botox may work as a pain reliever, with fewer side effects than opioids.





aThe most promising aspect of our new approach is that we can prolong the opioid pain relief effect for many months with a single injection of our new bio-pharmaceuticals. This could benefit chronic pain sufferers in many ways and also avoid the terrible consequences of continuous use of opioids.a

Bazbek Davletov, study author and chair of the biomedical science department, University of Sheffield

About The Study:

  • Botox blocks nerves from communicating with muscles.
  • When injected into the face, it prevents the facial muscles that create wrinkles from moving.
  • Researchers combined botox with a natural morphine that prevents nerves from transmitting pain.
  • End result is a less toxic & less addictive injectable than opioids.

Why It Matters:

  • Results showed reduced pain in mice up to 23 days.
  • No clinical trials yet, though researchers are working toward that goal.
  • Each day 115 Americans die from an opioid overdose.
  • In October 2017, Pres. Trump declared the opioid epidemic a public health emergency.

"Many people donat realize that there are numerous medical indications for Botox. We routinely use it in my office to treat migraines." Dr. Aisha White, Quintessence Plastic Surgery to SmartHER News.

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soon to be packaged & sold by European makeup line “Inglot”.


From The Block To The Biz

  • We don’t know details of the partnership between Jennifer Lopez & Poland-based Inglot.
  • We do know celebs have taken positions within beauty companies themselves, invested or taken equity (ownership). This is a SHIFT away from simply being “The Face” of the brand.

Beauty Industry Billions

  • $17.7 B = U.S. beauty business.
  • Makeup = biggest segment.”As beauty brands and retailers look to understand awhatas nexta…their focus should be on developing new and alternative ways to engage with consumers.”
Larissa Jensen, The NPD Group

What’s JLO Selling?

  • 70 products
  • Highest price item: $49 eyeshadow palette
  • Price point:A $8.50 to $26
  • Launches April 26
  • Interesting Fact? Inglot, based in Poland, manufactures most of its makeup in Europe.
Click: Link To Site

"Larger-than-life campaigns, with untouchable stars, hold little appeal to a generation brought up on YouTube influencers..." Read More Here:

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Beauty Break Through!

Hair-Dye Innovation?

Scientists say they’ve found a safer, more effective way to color your haira| that may leave your strands with less static, more UV protection, cleaner and even better smelling.

How? Graphene.


What Is Graphene?

“The Wonder Material”

  • A sheet of carbon atoms.
  • Hardest material in the world, but also the thinnest and most flexible.
  • Conducts electricity & heat.

How Did They Do It?

  • Created a water-based dye with graphene.
  • Sprayed or combed into hair.
  • Graphene wrapped hair like a sheet, rather than causing a chemical reaction to change color.
  • Dye process 10 minutes or less.
  • Lasted more than 30 washes = current industry dye standards.

Why Dye Is Healthier:
Superficial & Strong

aBecause we now have a coating-based dye, we donat have to get into the hair or change the chemical structure.a

Dr. Jiaxing Huang, Northwestern University, Interview w/New York Times, March 16, 2018

A Note From The Study:

Graphene conducts electricity. So your dyed-hair could someday atalka to your watch.

Graphene-based hair dyes could also potentially benefit the development of electronics interfacing with the body.


Graphene is naturally black in color so for now, the dye is only black as well. TBD until it could reach market.

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Makeup May Enhance Your Lashes…

But Not Your Leadership

When it comes to makeup & leadership, LESS may be MORE

Study out of Scotland: women who wear MORE makeup are LESS likely to be viewed as leaders.


About the Study:

  • Researchers from Scotland’s Abertay University showed 168 adults computer-altered images of two women wearing varying degrees of makeup from fresh faced to “a social night out.”
  • Participants asked to rate the women on their perceived leadership abilities.

The Result

Women wearing A LOT of makeup are MORE likely to be viewed as poor leaders

Makeup does not enhance a womanas dominance by benefiting how we evaluate her in a leadership role.

Dr Christopher Watkins
Lead Researcher


How Much Makeup Do We Actually Wear?

The ave. American woman wears $8.00 worth of makeup & skincare products every day, with women on the east coast averaging the most expensive face ($11.00).
(2017 survey by retailer

How Much Is Your State's Face?

SmartHER Reminder: Check out the images study participants saw and you'll see what is considered "a lot" of makeup. BTW: study not specific to leadership in an office environment but IN GENERAL.

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The Final Catwalk

Fashion Week

  • Fashion Week is not a week; it spans various cities across the globe from February – March.
  • New York City leads, followed by London, Milan, and finally, Paris.
  • Final runway show: March 6, 2018.
  • Spring shows preview fall fashion trends.

What You Should Know:
General Trends Fall 2018

  • Makeup: Cat eye stays, but notA just black, bright colors too.
  • Hair: Headbands/scarves in NY & jeweled headpieces in Milan.
  • Bold Fabric:A Bright colors, florals & animal print.
  • Longer hemlines: (untilA Saint Laurent went super short in Paris).
See Paris Show Here

Models Need Not Apply

  • Dolce & Gabbana used drones to fly purses down the runway in Milan.
  • Prada used computer-generated-image (aka C.G.I) “It-girl” to announce new social media campaign; “She” has 600,000+ Instagram followers, but she doesn’t have a heartbeat.
Click HERE for "IT" Girl

Can you imagine someone printing a 3-D image of your body and tailoring clothes to you? That's what one fashion designer did - and we thought it was particularly cool. Read More:

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